Zara was the brand that reached the most users on Instagram in France in 2023, with an estimated reach of 60 million people. H&M and Dior followed with estimated reaches of 40 and 32 million, respectively.
Most popular brands on Instagram in 2023, by reach
(in millions)
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HypeAuditor. (March 13, 2024). Most popular brands on Instagram in 2023, by reach (in millions) [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1253411/instagram-brands-france/
HypeAuditor. "Most popular brands on Instagram in 2023, by reach (in millions) ." Chart. March 13, 2024. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1253411/instagram-brands-france/
HypeAuditor. (2024). Most popular brands on Instagram in 2023, by reach (in millions) . Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1253411/instagram-brands-france/
HypeAuditor. "Most Popular Brands on Instagram in 2023, by Reach (in Millions) ." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1253411/instagram-brands-france/
HypeAuditor, Most popular brands on Instagram in 2023, by reach (in millions) Statista, https://www.statista.com/statistics/1253411/instagram-brands-france/ (last visited December 06, 2024)
Most popular brands on Instagram in 2023, by reach (in millions) [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1253411/instagram-brands-france/