Engagement rate among TikTok influencers in France 2023, by profile size
TikTok nano-influencers had the highest engagement rate (ER) compared to other TikTok profiles in France in 2023. Mega-influencers with over one million followers had an ER of 9.65 percent, while macro-influencers with 500,000 to one million subscribers followed with 9.4 percent.