Most influential social media content for buyers in the U.S. 2021
During a 2021 survey conducted among U.S. consumers using social media, around seven in ten stated that posts from friends or acquaintances on these channels were to a lesser or greater extent influential in their purchasing decisions. The second most influential type of social media content for adults in the North American country was posts made by brands or companies, with 63 percent of respondents saying they played a role when purchasing a product or service.