Between January and July 2021, TikTok (ByteMod Pte. Ltd.) invested 34.4 million U.S. dollars in advertising on Instagram in the United States. Other social media –Twitter and Facebook– did not even garner one percent of that amount. In 2020, TikTok was the
Digital advertising spending of TikTok in the United States between January and July 2021, by device/platform (in 1,000 U.S. dollars)
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Statistics on TikTok
Overview
6
- Basic Statistic Media usage in an online minute 2022
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Leading Android video and streaming apps worldwide 2021, by hours watched
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Premium Statistic Global year-over-year download change in leading mobile apps 2021
- Basic Statistic Fastest global social networks to reach 1 billion MAU 2021
Performance
8
- Premium Statistic Global TikTok iOS DAU 2019-2022
- Premium Statistic Global TikTok iOS MAU 2019-2022
- Premium Statistic Global TikTok Android DAU 2019-2022
- Premium Statistic Global TikTok Android MAU 2019-2022
- Basic Statistic TikTok annual installs 2017-2021
- Premium Statistic TikTok first-time installs per quarter 2016-2021
- Basic Statistic Growth of TikTok Google Play downloads worldwide Q2 2022, by country
- Basic Statistic Growth of TikTok iOS downloads worldwide Q2 2022, by country
Usage and demographics
7
- Premium Statistic Countries with the most TikTok users 2023
- Basic Statistic TikTok penetration in selected countries and territories 2023
- Premium Statistic TikTok: distribution of global audiences 2023 by gender
- Premium Statistic TikTok: distribution of global audiences 2023, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2021
- Premium Statistic Yearly growth of user engagement on TikTok in selected markets 2021
- Premium Statistic Average weekly time spent on TikTok worldwide 2021
Creators and content
7
- Premium Statistic Most popular TikTok users worldwide 2023
- Premium Statistic Highest-paid TikTok stars 2021
- Premium Statistic TikTok leading creators worldwide 2021, by video plays
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic TikTok leading hashtags worldwide 2023, by post views
- Premium Statistic TikTok leading hashtags worldwide 2021, by unique users growth
Community guidelines enforcement
6
- Basic Statistic TikTok: videos removed 2020-2022
- Basic Statistic TikTok: videos removed by automation 2020-2022
- Basic Statistic Distribution of videos removed from TikTok worldwide Q3 2022, by reason
- Basic Statistic TikTok: number of videos removed by country Q3 2022
- Basic Statistic TikTok: user data requests from federal agencies & governments H2 2021, by country
- Basic Statistic TikTok: content removal requests from government bodies H2 2021, by country
Douyin usage in China
6
- Premium Statistic Monthly active users of leading short video apps in China 2022
- Premium Statistic Douyin user number in China 2021-2025
- Premium Statistic Douyin (TikTok) user age distribution in China 2022
- Premium Statistic Most popular types of posts on Douyin (TikTok) 2021
- Premium Statistic Most-followed influencers on Douyin in China 2022
- Premium Statistic Impressions per post of top-tier influencers in China 2021, by channel
Marketing and advertising
5
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Fastest growing brands on TikTok worldwide 2021
- Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers
Spotlight: ByteDance brand
5
- Basic Statistic Most valuable technology brands worldwide in 2021
- Premium Statistic Highest valued unicorn companies worldwide 2022
- Premium Statistic Highest valued unicorn companies in China 2022
- Basic Statistic ByteDance: annual revenue 2019-2021
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
Further related statistics
14
- Search media ad spend in Latin America 2022, by country
- U.S. search ad spending 2014-2019, by device
- Ad spend vs. media time gap in the U.S. 2022
- Advertising spending worldwide in 2015, by platform
- Argentina: programmatic ad CTR 2018
- Mexico: growth of display ad spend 2017-2019
- Southeast Asia: digital advertising expenditure share 2015-2020
- Digital ad spend in Colombia 2017-2021, by device
- Argentina: programmatic ad CPM 2018
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- Social media ad spend in Latin America 2022, by country
- Digital advertising spending in Israel 2008-2015, by type
- Mobile ad spend in New Zealand 2013-2016
- Share of digital in media ad expenditure in China 2018-2026
Further Content: You might find this interesting as well
Statistics
- Search media ad spend in Latin America 2022, by country
- U.S. search ad spending 2014-2019, by device
- Ad spend vs. media time gap in the U.S. 2022
- Advertising spending worldwide in 2015, by platform
- Argentina: programmatic ad CTR 2018
- Mexico: growth of display ad spend 2017-2019
- Southeast Asia: digital advertising expenditure share 2015-2020
- Digital ad spend in Colombia 2017-2021, by device
- Argentina: programmatic ad CPM 2018
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- Social media ad spend in Latin America 2022, by country
- Digital advertising spending in Israel 2008-2015, by type
- Mobile ad spend in New Zealand 2013-2016
- Share of digital in media ad expenditure in China 2018-2026
Pathmatics. (July 21, 2021). Digital advertising spending of TikTok in the United States between January and July 2021, by device/platform (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/1253891/tiktok-ad-spend/
Pathmatics. "Digital advertising spending of TikTok in the United States between January and July 2021, by device/platform (in 1,000 U.S. dollars)." Chart. July 21, 2021. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/1253891/tiktok-ad-spend/
Pathmatics. (2021). Digital advertising spending of TikTok in the United States between January and July 2021, by device/platform (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/1253891/tiktok-ad-spend/
Pathmatics. "Digital Advertising Spending of Tiktok in The United States between January and July 2021, by Device/Platform (in 1,000 U.S. Dollars)." Statista, Statista Inc., 21 Jul 2021, https://www.statista.com/statistics/1253891/tiktok-ad-spend/
Pathmatics, Digital advertising spending of TikTok in the United States between January and July 2021, by device/platform (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1253891/tiktok-ad-spend/ (last visited March 22, 2023)
Digital advertising spending of TikTok in the United States between January and July 2021, by device/platform (in 1,000 U.S. dollars) [Graph], Pathmatics, July 21, 2021. [Online]. Available: https://www.statista.com/statistics/1253891/tiktok-ad-spend/