U.S. top electrical retail sites by share of voice 2022

In the third quarter of 2022, apple.com was the leading U.S. retail electrical website in terms of share of voice, accounting for some 10.8 percent. Following this, amazon.com and bestbuy.com ranked in second and third places, with a voice share of 5.5 and 5.01 percent, respectively.

Leading electrical retail websites in the United States in 3rd quarter 2022, by share of voice

Characteristic	Share of voice*
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Release date

2022

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Region

United States

Survey time period

Q3 2022

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms.

Electricals sector includes: computing, home appliances, small appliances, smart tech and phones, and sound and vision.

Figures have been rounded.
The source does not provide the date of release, the date given is the one of last access.

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