After the lockdown in May 2020, 77 percent of Indian customers were willing to purchase innerwear. The willingness to purchase more formal wear such as formal shirts, or trousers and suits was significantly lower. Due to less social interactions and more time spent at home the willingness to purchase classical office wear was significantly lower.
Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020
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Wazir. (May 28, 2020). Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/?__sso_cookie_checker=failed
Wazir. "Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020." Chart. May 28, 2020. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/?__sso_cookie_checker=failed
Wazir. (2020). Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/?__sso_cookie_checker=failed
Wazir. "Coronavirus (Covid-19) Lockdown Impact on The Spend Willingness Quotient for Purchase of Apparel in India in May 2020." Statista, Statista Inc., 28 May 2020, https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/?__sso_cookie_checker=failed
Wazir, Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020 Statista, https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/?__sso_cookie_checker=failed (last visited February 16, 2025)
Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020 [Graph], Wazir, May 28, 2020. [Online]. Available: https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/?__sso_cookie_checker=failed
