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Leading video content type worldwide 2022, by usage reach

Published by L. Ceci, Feb 27, 2023
During the third quarter of 2022, online videos recorded an audience reach of almost 93 percent among internet users worldwide. In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. Music videos recorded the highest category reach, with 50 percent of responding internet users reporting watching music videos online each week.

Most popular video content type worldwide in 3rd quarter 2022, by weekly usage reach

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Release date

January 2023

Region

Worldwide

Survey time period

Q3 2022

Age group

16-64 years

Special properties

among internet users

Citation formats
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Statistics on " Video advertising and marketing worldwide "

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Statistics on Video advertising and marketing worldwide

Overview

6

Usage & budgets

8

Connected TV (CTV) advertising

7

Social video advertising

8

Audience and consumption

8

Further related statistics

16

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Topics

Live streamingVideo gaming market in the United StatesE-Commerce in ChinaLivestream commerceGaming video content worldwide
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