According to a survey conducted in 2023 among multiple countries on the likelihood of paying for Korean webtoons, around 54 percent of respondents from Thailand answered that they would pay for Korean webtoons in the future. Thailand was also one of the countries in which Korean webtoons are popular.
Intention to consume South Korean webtoons as paid content in selected countries and territories 2022
people who experienced South Korean cultural content
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa. Original question: "How likely is it that you will use the following paid Korean content types in the future?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (April 2, 2024). Intention to consume South Korean webtoons as paid content in selected countries and territories 2022 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. "Intention to consume South Korean webtoons as paid content in selected countries and territories 2022." Chart. April 2, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. (2024). Intention to consume South Korean webtoons as paid content in selected countries and territories 2022. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange. "Intention to Consume South Korean Webtoons as Paid Content in Selected Countries and Territories 2022." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/?__sso_cookie_checker=failed
Korean Foundation for International Cultural Exchange, Intention to consume South Korean webtoons as paid content in selected countries and territories 2022 Statista, https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/?__sso_cookie_checker=failed (last visited January 21, 2025)
Intention to consume South Korean webtoons as paid content in selected countries and territories 2022 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/?__sso_cookie_checker=failed
