Cart abandonment rate in the UK 2023, by device

Published by Daniela Coppola, Jul 25, 2023
When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the second quarter of 2023, approximately 85 percent of orders on mobile devices in the UK were not completed. During that same three-month period, over seven in ten carts created were left abandoned on computers as well.

Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 2nd quarter 2023, by device

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Release date

July 2023

Region

United Kingdom

Survey time period

Q2 2023

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

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