According to a 2021 survey carried out among consumers in the United States, Facebook and Instagram were the social networks most used to learn about, discover, and buy fashion apparel products in the U.S.. Across the two platforms, slightly over half (51 percent) of users said the content they saw on their feeds resulted in a purchase.
Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021
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Retail Dive. (July 29, 2021). Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/?__sso_cookie_checker=failed
Retail Dive. "Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021." Chart. July 29, 2021. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/?__sso_cookie_checker=failed
Retail Dive. (2021). Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/?__sso_cookie_checker=failed
Retail Dive. "Most Commonly Used Social Media Platforms to Learn About, Discover or Purchase Fashion Apparel Products The United States as of March 2021." Statista, Statista Inc., 29 Jul 2021, https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/?__sso_cookie_checker=failed
Retail Dive, Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021 Statista, https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/?__sso_cookie_checker=failed (last visited January 21, 2025)
Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021 [Graph], Retail Dive, July 29, 2021. [Online]. Available: https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/?__sso_cookie_checker=failed
