Mengniu Diary, the leading brand in terms of total spending on cinema video ads in China, doubled its ad budget in the segment in 2023 compared to the year prior. Among the five largest spenders on cinema video ads, two were vehicle automotive brands and two were consumer electronics companies.
Annual cinema video advertising spending growth in China in 2023, by leading brand
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CTR MarketResearch. (February 5, 2024). Annual cinema video advertising spending growth in China in 2023, by leading brand [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1255050/china-cinema-screen-ad-spending-growth-by-leading-brands/?__sso_cookie_checker=failed
CTR MarketResearch. "Annual cinema video advertising spending growth in China in 2023, by leading brand." Chart. February 5, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1255050/china-cinema-screen-ad-spending-growth-by-leading-brands/?__sso_cookie_checker=failed
CTR MarketResearch. (2024). Annual cinema video advertising spending growth in China in 2023, by leading brand. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1255050/china-cinema-screen-ad-spending-growth-by-leading-brands/?__sso_cookie_checker=failed
CTR MarketResearch. "Annual Cinema Video Advertising Spending Growth in China in 2023, by Leading Brand." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1255050/china-cinema-screen-ad-spending-growth-by-leading-brands/?__sso_cookie_checker=failed
CTR MarketResearch, Annual cinema video advertising spending growth in China in 2023, by leading brand Statista, https://www.statista.com/statistics/1255050/china-cinema-screen-ad-spending-growth-by-leading-brands/?__sso_cookie_checker=failed (last visited February 10, 2025)
Annual cinema video advertising spending growth in China in 2023, by leading brand [Graph], CTR MarketResearch, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1255050/china-cinema-screen-ad-spending-growth-by-leading-brands/?__sso_cookie_checker=failed