Telecommunications industry advertising spending worldwide decreased 8.7 percent in 2020, and was expected to grow again from 2021. Spending in 2021, 2022, and 2023 was projected to increase 4.7 percent, 4.4 percent, and 4.3 percent, respectively.
Change in telecommunications advertising spending worldwide from 2020 to 2023
* Forecast. Data based on 12 markets studied for the purpose of the report: Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the U.S.; all 12 combined account for 73 percent of total global ad spend.
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Touchpoint News. (March 23, 2021). Change in telecommunications advertising spending worldwide from 2020 to 2023 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1255279/telecommunications-ad-spend-growth-worldwide/?__sso_cookie_checker=failed
Touchpoint News. "Change in telecommunications advertising spending worldwide from 2020 to 2023." Chart. March 23, 2021. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1255279/telecommunications-ad-spend-growth-worldwide/?__sso_cookie_checker=failed
Touchpoint News. (2021). Change in telecommunications advertising spending worldwide from 2020 to 2023. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1255279/telecommunications-ad-spend-growth-worldwide/?__sso_cookie_checker=failed
Touchpoint News. "Change in Telecommunications Advertising Spending Worldwide from 2020 to 2023." Statista, Statista Inc., 23 Mar 2021, https://www.statista.com/statistics/1255279/telecommunications-ad-spend-growth-worldwide/?__sso_cookie_checker=failed
Touchpoint News, Change in telecommunications advertising spending worldwide from 2020 to 2023 Statista, https://www.statista.com/statistics/1255279/telecommunications-ad-spend-growth-worldwide/?__sso_cookie_checker=failed (last visited February 06, 2025)
Change in telecommunications advertising spending worldwide from 2020 to 2023 [Graph], Touchpoint News, March 23, 2021. [Online]. Available: https://www.statista.com/statistics/1255279/telecommunications-ad-spend-growth-worldwide/?__sso_cookie_checker=failed
