U.S. GenZ/Millennial purchased items due to social media 2021

During a 2021 survey, more than 350 U.S. Gen Z and Millennial were asked about the products they bought more of thanks to social media brands' posts and/or influencers' content, over 40 percent cited apparel. Beauty and make-up items followed, with an increase in purchase according to almost 23 percent of those surveyed in the North American country.

Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021

Characteristic	Share of respondents
Apparel	41.15%
Beauty care/make-up	22.92%
Tech	15.1%
Home products	11.46%
Food and beverages	8.85%
Other	2.08%

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Release date

March 2021

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Region

United States

Survey time period

March 2021*

Number of respondents

350+ respondents

Supplementary notes

* The date given is the one of release.
To the question: "What type of product do you buy more thanks to social media brands’ post and/or influencers’ content?"
Percentage points exceeding 100 percent are probably due to rounding.
The sources does not provide the type of survey.

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