Leading marketing channels for herbal products Thailand 2019

Published by Kankanit Ciba, Mar 1, 2023
In 2019, a survey on herbal product preference and awareness in Thailand found that the majority of consumers who were aware of herbal products, have heard of herb-infused products through television. Herbs had been widely used in alternative medical practices especially in the field of Thai traditional medicine and a very popular ingredient in many types of consumer goods in Thailand.

Leading marketing channels for herbal products in Thailand in 2019

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Release date

June 2021

Region

Thailand

Survey time period

2019

Number of respondents

2,127 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

Figures show the top five channels of where respondents have heard of herbal products the most.

Herbal products include any herb-infused products which may be supplements, medicine, personal care items, food and beverage items, and cosmetics.

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