According to a survey released in 2021, of participating social media users who said they discovered a product through this channel, more than half (55 percent) stated making an online purchase as a result. While 11 percent said they did so immediately after their discovery on social media, 44 percent reported doing so later on.
Share of social media users in the United States who made a purchase after discovering a product in this channel as of February 2021
The sources does not specify the date or type of survey, nor does it provide the number of respondents. The date of survey given is the one of release. The number of respondents is also not mentioned.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Net Solutions. (February 23, 2021). Share of social media users in the United States who made a purchase after discovering a product in this channel as of February 2021 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/
Net Solutions. "Share of social media users in the United States who made a purchase after discovering a product in this channel as of February 2021." Chart. February 23, 2021. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/
Net Solutions. (2021). Share of social media users in the United States who made a purchase after discovering a product in this channel as of February 2021. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/
Net Solutions. "Share of Social Media Users in The United States Who Made a Purchase after Discovering a Product in This Channel as of February 2021." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/
Net Solutions, Share of social media users in the United States who made a purchase after discovering a product in this channel as of February 2021 Statista, https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/ (last visited October 07, 2024)
Share of social media users in the United States who made a purchase after discovering a product in this channel as of February 2021 [Graph], Net Solutions, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1255327/united-states-social-media-discovery-driving-purchases/