According to a survey from 2021, around 31 percent of respondents from Australia said that nothing or no one influenced their purchase decisions. Overall, friends and family members had the most influence on consumer spending in the selected Asia-Pacific countries.
Share of sources of influence on consumer spending in selected Asia-Pacific countries in 2021
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Wunderman Thompson Commerce. (July 13, 2021). Share of sources of influence on consumer spending in selected Asia-Pacific countries in 2021 [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/1255644/apac-share-of-sources-of-influences-on-consumer-spending-by-country/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. "Share of sources of influence on consumer spending in selected Asia-Pacific countries in 2021." Chart. July 13, 2021. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/1255644/apac-share-of-sources-of-influences-on-consumer-spending-by-country/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. (2021). Share of sources of influence on consumer spending in selected Asia-Pacific countries in 2021. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/1255644/apac-share-of-sources-of-influences-on-consumer-spending-by-country/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. "Share of Sources of Influence on Consumer Spending in Selected Asia-pacific Countries in 2021." Statista, Statista Inc., 13 Jul 2021, https://www.statista.com/statistics/1255644/apac-share-of-sources-of-influences-on-consumer-spending-by-country/?__sso_cookie_checker=failed
Wunderman Thompson Commerce, Share of sources of influence on consumer spending in selected Asia-Pacific countries in 2021 Statista, https://www.statista.com/statistics/1255644/apac-share-of-sources-of-influences-on-consumer-spending-by-country/?__sso_cookie_checker=failed (last visited January 16, 2025)
Share of sources of influence on consumer spending in selected Asia-Pacific countries in 2021 [Graph], Wunderman Thompson Commerce, July 13, 2021. [Online]. Available: https://www.statista.com/statistics/1255644/apac-share-of-sources-of-influences-on-consumer-spending-by-country/?__sso_cookie_checker=failed