"How-to" content is among the most well-known video genres on YouTube, spanning from tutorials to practical demonstrations. As of March 2021, it appeared that when it came to content triggered by question keywords on YouTube.com, videos providing context in the description ranked higher among the platform's search results. Roughly 33 percent of high ranking videos presented descriptions between 101 and 249 words. Content providing no description performed poorly on the YouTube.com search ranking, with only two percent of the videos with zero words in the description figuring among the highest ranking content.
Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description
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Semrush. (August 2, 2021). Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush. "Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description." Chart. August 2, 2021. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush. (2021). Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush. "Distribution of Leading Search Results of "How-to" Videos on Youtube as of March 2021, by Number of Words in The Description." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush, Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description Statista, https://www.statista.com/statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/ (last visited April 19, 2024)
Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/