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B2B digital ad spend in the U.S. 2016-2023, by device

Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023

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Release date

August 2021

Region

United States

Survey time period

2016 to 2020

Supplementary notes

Mobile includes advertising spending on tablets; non-mobile includes advertising that appears on desktop and laptop computers, and other internet-connected devices, and includes all the various formats of advertising on those platforms; display data includes banners and ads such as Facebook's News Feed Ads and Twitter's promoted Tweets, rich media, and video on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising; search data includes advertising on search engines, search apps, and carrier portals; messaging data includes ad placements in SMS, MMS, and peer-to-peer messaging; video includes advertising that appears before, during, or after digital video content in a video player.

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Statistics on " B2B advertising and marketing in the U.S. "

Statistics on B2B advertising and marketing in the U.S.

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

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Further related statistics

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