Try our corporate solution for free!

B2B digital ad spend in the U.S. 2016-2023, by device

Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

August 2021


United States

Survey time period

2016 to 2020

Supplementary notes

Mobile includes advertising spending on tablets; non-mobile includes advertising that appears on desktop and laptop computers, and other internet-connected devices, and includes all the various formats of advertising on those platforms; display data includes banners and ads such as Facebook's News Feed Ads and Twitter's promoted Tweets, rich media, and video on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising; search data includes advertising on search engines, search apps, and carrier portals; messaging data includes ad placements in SMS, MMS, and peer-to-peer messaging; video includes advertising that appears before, during, or after digital video content in a video player.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on " B2B advertising and marketing in the U.S. "

Statistics on B2B advertising and marketing in the U.S.



Marketing strategies


Marketing effectiveness


Content marketing


Event marketing


Further related statistics

Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.