Mobile share of B2B digital ad spend USA 2023

In 2021, mobile was expected to account for 44.5 percent of total digital advertising spending of business-to-business advertisers in the United States. The share was forecast to increase to 51 percent by 2023. When the entire digital ad market is considered (both B2B and B2C advertisers), the mobile's share was estimated at 63 percent in 2021 and was projected to increase to 67 percent by 2023.

Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023

Characteristic	Mobile	Non-mobile
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Release date

August 2021

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Region

United States

Survey time period

2016 to 2020

Supplementary notes

Mobile includes advertising spending on tablets; non-mobile includes advertising that appears on desktop and laptop computers, and other internet-connected devices, and includes all the various formats of advertising on those platforms; display data includes banners and ads such as Facebook's News Feed Ads and Twitter's promoted Tweets, rich media, and video on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising; search data includes advertising on search engines, search apps, and carrier portals; messaging data includes ad placements in SMS, MMS, and peer-to-peer messaging; video includes advertising that appears before, during, or after digital video content in a video player.

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