In March 2021, a large part of traffic to YouTube.com was redirected through Facebook's own link shim l.facebook.com, averaging close to 40 million monthly visits. YouTube's own URL link shortener youtu.be came second, accounting for more than 33 million visits per month. Reddit.com accounted for 26.6 million monthly visits in the examined period, ranking third among the leading social media based on average monthly traffic referrers to YouTube.com.
Leading social media organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions)
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Semrush. (August 2, 2021). Leading social media organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions) [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1256247/top-social-media-traffic-referrers-to-youtubecom/
Semrush. "Leading social media organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions)." Chart. August 2, 2021. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1256247/top-social-media-traffic-referrers-to-youtubecom/
Semrush. (2021). Leading social media organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions). Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1256247/top-social-media-traffic-referrers-to-youtubecom/
Semrush. "Leading Social Media Organic Traffic Referrers to Youtube Worldwide in March 2021, by Average Monthly Traffic (in Millions)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256247/top-social-media-traffic-referrers-to-youtubecom/
Semrush, Leading social media organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions) Statista, https://www.statista.com/statistics/1256247/top-social-media-traffic-referrers-to-youtubecom/ (last visited June 28, 2022)