Leading Google keywords on YouTube worldwide 2021, by number of monthly searches

Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches

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Release date

August 2021

Region

Worldwide

Survey time period

January to March, 2021

Number of respondents

15,000 keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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