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B2B display ad spend on LinkedIn in the U.S. 2018-2023

Published by Statista Research Department, Aug 11, 2021
LinkedIn has become a motor of advertising revenue for its owner Microsoft. In 2019, this social network's business-to-business display advertising revenue amounted to approximately 920 million U.S. dollars. It accounted for roughly two thirds of Microsoft's advertising revenue.

LinkedIn business-to-business (B2B) display advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)

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Release date

August 2021

Region

United States

Survey time period

2018 to 2020

Supplementary notes

* Forecast.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes banners, rich media, sponsorships, video, and ads such as LinkedIn's Sponsored Content; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; data after 2015 is included under ad revenue for Microsoft.

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