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Online cosmetic stores distribution in Russia 2021, by category

Distribution of online cosmetic stores in Russia in 2021, by category

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In cooperation with
Data Insight (RU)
Release date

November 2022



Survey time period


Supplementary notes

* Includes decorative cosmetics and hair product stores.

The study included 48 online stores of beauty category (specializing in retail of decorative and self-care cosmetics, perfumes, products for manicure and pedicure masters, and make-up artists) listed in the 1,000 largest Russian online stores by orders volume, four online stores of network marketing companies, and two largest universal marketplaces - Wildberries and Ozon. Only online sales of cosmetics in the Russian territory were taken into consideration (excluding export sales).

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