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Major skincare products used by Chinese Generation Z 2021

Published by
Yihan Ma,
Jan 19, 2022
According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, facial mask was the most popular skincare product welcomed by Generation Z consumers in China, with nearly 63 percent of respondents having purchased it in 2020. Despite he category division, younger generation in China tended to buy and use skincare products in full set.

Leading skincare products purchased by Chinese Generation Z as of January 2021

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Source

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iResearch
Release date

August 2021

Region

China

Survey time period

as of January 2021

Number of respondents

943 respondents

Age group

12-26 years

Method of interview

Online survey

Supplementary notes

Gen Z referred to people born between 1995 and 2009.

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