Weibo and Xiaohongshu. Online video platforms, be it short-form or long-form, were gaining popularity among Chinese younger generation regarding beauty-related topics.
According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, almost half of the surveyed cohort accessed beauty and skincare information through social networking platforms like Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021
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iResearch. (August 5, 2021). Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch. "Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021." Chart. August 5, 2021. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch. (2021). Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch. "Leading Channels for Getting Beauty and Skincare Information among Chinese Generation Z as of January 2021." Statista, Statista Inc., 5 Aug 2021, https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch, Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021 Statista, https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/ (last visited April 19, 2024)
Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021 [Graph], iResearch, August 5, 2021. [Online]. Available: https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/