Favorite brands among Gen Z consumers in the U.S. 2022

Most popular brands among Generation Z consumers in the United States as of August 2022

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2022

Region

United States

Survey time period

May 1 to August 21, 2022

Number of respondents

2,031 respondents

Supplementary notes

The source defines Generation Z as people born between 1997 and 2004.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior "

Other statistics that may interest you Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

Demographics

4

Consumer behavior & attitudes

8

Online & offline shopping by product category

8

Consumer goods

6

Holiday season

6

Further related statistics

20

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.