Favorite brands among Gen Z consumers in the U.S. 2022

In 2022, YouTube was the most popular brand among Generation Z consumers in the United States. During a survey, 86.23 percent of responding zoomers said they had a favorable opinion of the brand. Google, Netlfix, and Amazon also scored a favorability level of over 80 percent.

Favorite brands among other generations in the U.S.

Zoomers and millennials in the United States liked many of the same branded products and services. In 2021, over 15 percent of millennial consumers said Apple and Amazon were their favorite brands, making them the most popular two. For this generation, Nike ranked third instead of first. Baby boomers, on the other hand, were fond of some of the same brands, but were also big fans of others, such as Kraft, Levi’s, and Chevrolet.

Generation population

As of July 2020, there were approximately 67 million people in the United States that qualified as being part of Generation Z, i.e., those that were born between 1997 and 2012. This equates to roughly 20 percent of the entire U.S. population. At over 70 million each, the millennial and baby boomer generations were the most populous generations in the country.