New Zealand: share of investors who increased investment by activity 2021

According to a survey in New Zealand, around 55 percent of the respondents bought shares in 2021. Among the respondents, around 13 percent invested in cryptocurrencies in 2021.

Share of investors who increased investment in New Zealand as of June 2021, by activity

Characteristic	Share of respondents
Bought shares*	55%
Bought shares through an online investment platform*	43%
Bought shares (not through an online investment platform)*	15%
Bought managed funds / Unit trusts / Managed investment scheme / ETFs	26%
Invested in a residential property	19%
Purchased cryptocurrencies**	13%
Made other new investments / increases in investments not mentioned above	9%
Invested in a commercial property	8%
Changed your investments to be more sustainable / ethical investment	5%
Invested in a new financial product not mentioned above**	3%

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Release date

June 2021

More information

Region

New Zealand

Survey time period

Apr 23 to May 17, 2021

Number of respondents

239 respondents

Age group

18 years and older

Special properties

among residents of New Zealand

Method of interview

Online survey

Supplementary notes

Original question: "You mentioned you made new investments / increased your investments. Which of the following have you done?"

The base sample size was 1,020. The sample size was 239 in 2021 and 184 in 2020.

*The option 'Bought shares' was split into two separate options in the 2021 survey.
**Two new options were added in 2021.

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