YouTube influencer engagement rates worldwide 2022

Published by
Valentina Dencheva,
May 10, 2023
In 2022, YouTube influencers with between 1,000 and 5,000 followers had an engagement rate, amounting to 1.9 percent. The rate for influencers with more 1,000,000 followers was higher - 3.4 percent.

YouTube influencer engagement rates worldwide in 2022, by follower count

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

The source does not provide an exact date of survey.
Figures have been rounded.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$229 USD $199 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Influencer marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing worldwide

Overview

8

TikTok

8

Instagram

8

YouTube

8

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu