Popularity of plant-based meat in European countries 2019

In 2019, plant-based meat products were widely popular among consumers who eat plant-based products. Across nine European countries an average of 81 percent of respondents said they consumed these types of products. In the United Kingdom and the Netherlands these products almost reached 90 percent of responding plant-based food consumers.

Share of plant-based food consumers who eat plant-based meat products in selected European countries in 2019

Characteristic	Share of respondents
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Release date

May 2020

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Region

Austria, Belgium, Czechia, Denmark, France, Germany, Netherlands, Switzerland, United Kingdom

Survey time period

April to November 2019

Number of respondents

6,221*

Special properties

Respondents who ate plant-based food products in the last three months from a non-online store

Supplementary notes

* The source notes: "4,746 respondents consume only or mainly plant-based foods [...] 1,475 are reducing or trying to reduce their consumption of animal-based products [...]."
The survey includes respondents from the following European countries: Germany (1,004), UK (663), Austria (976), France (502), Belgium (569), the Netherlands (1,285), Switzerland (226), Denmark (621), and Czechia (375).
Only respondents who do the shopping for their household have been included.

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