Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowIn January 2024, about 13 percent of surveyed Brits stated that they follow a flexitarian diet. Substituting a vegetarian diet with meat or fish was similarly common in earlier surveys. If the numbers are broken down by gender, it is revealed that more women follow this type of diet than men.
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Diets
Meat and dairy-free food and beverages
Supplements
Sugar-free and low-sugar products
Protein products
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