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Price TV users are willing to pay to stream first-run movies in the U.S. 2021-2022

Published by
Julia Stoll,
Aug 24, 2022
A June 2022 survey found that nearly two in three U.S. TV consumers, who definitely or probably would use premium video-on-demand (PVOD), were willing to pay ten U.S. dollars to stream a first-run movie. Same-day streaming increased compared with the previous year.

Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022

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Source

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In cooperation with
Hub Entertainment Research
Release date

June 2022

Region

United States

Survey time period

June 2021, June 2022

Number of respondents

1,610*

Age group

16-74 years

Special properties

consuming at least one hour of TV weekly; broadband at home

Supplementary notes

*Respondents in 2021: 1,607.

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Statistics on " Transactional video-on-demand (TVOD) in the United States "

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Statistics on Transactional video-on-demand (TVOD) in the United States

Overview

6

Revenues and consumer spending

5

Platforms

6

Consumer behavior

4

PVOD

5

Further related statistics

10

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Statistics

Topics

Transactional video-on-demand in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United States
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