A June 2022 survey found that nearly two in three U.S. TV consumers, who definitely or probably would use premium video-on-demand (PVOD), were willing to pay ten U.S. dollars to stream a first-run movie. Same-day streaming increased compared with the previous year.
Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022
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Hub Entertainment Research. (June 30, 2022). Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/1258264/price-pay-stream-pvod-us/?__sso_cookie_checker=failed
Hub Entertainment Research. "Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022." Chart. June 30, 2022. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/1258264/price-pay-stream-pvod-us/?__sso_cookie_checker=failed
Hub Entertainment Research. (2022). Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/1258264/price-pay-stream-pvod-us/?__sso_cookie_checker=failed
Hub Entertainment Research. "Amount Tv Viewers Are Willing to Pay to Stream a New Movie The Same Day That It Is Released in Theaters in The United States in 2021 and 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1258264/price-pay-stream-pvod-us/?__sso_cookie_checker=failed
Hub Entertainment Research, Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/1258264/price-pay-stream-pvod-us/?__sso_cookie_checker=failed (last visited January 16, 2025)
Amount TV viewers are willing to pay to stream a new movie the same day that it is released in theaters in the United States in 2021 and 2022 [Graph], Hub Entertainment Research, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1258264/price-pay-stream-pvod-us/?__sso_cookie_checker=failed
