Social media user penetration in Taiwan 2018-2027

Published by
Lai Lin Thomala,
Dec 9, 2022
In 2020, around 90.8 percent of the population in Taiwan had used social media. The social media penetration rate is projected to reach over 93 percent by 2026.

Social media user penetration in Taiwan from 2018 to 2022, with a forecast until 2027

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Release date

June 2022

Region

Taiwan

Survey time period

2018 to 2022

Supplementary notes

*Forecast.
The indicator shows the estimated share of the total population that uses social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms. It also take references from national and international statistical offices, company filings, traffic and press analysis.

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Overview

6

Facebook and Messenger

3

WhatsApp

4

Instagram

4

YouTube

4

Twitter

4

Consumption among young adults and children

5

COVID-19 impact

4

Further related statistics

11

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