B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023

Published by Statista Research Department, Feb 13, 2024
In 2020, the healthcare and pharmaceutical industry in the United States spent 8.34 billion U.S. dollars on digital business-to-business (B2B) advertising in the country. Market forecasts indicate that by 2023, pharma and healthcare digital B2B advertising will reach 1.35 billion dollars.

Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)

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Release date

August 2021

Region

United States

Survey time period

2018 to 2020

Special properties

includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and other internet-conncted devices on all formats mentioned; icludes ads suh as Facebook's News Feed Ads and Twitter's Promoted Tweets

Supplementary notes

* Forecast.

Citation formats
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