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Objectives related to influencer marketing in Italy 2021

Published by Statista Research Department, Jan 6, 2023
During a 2021 survey of marketing professionals in Italy, 78.3 percent of respondents said the main objective behind their influencer marketing campaigns was to raise brand awareness. The encouragement of purchases was cited as a goal by 63.9 percent of respondents, while 47 percent mentioned building up brand reputation.

Objectives of companies related to influencer marketing in Italy in 2021

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Release date

December 2021

Region

Italy

Survey time period

as of December 10, 2021

Number of respondents

485 respondents

Special properties

among marketing professionals

Supplementary notes

Date of survey not provided by source. The date provided is the publishing date.

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Statistics on " Influencer marketing in Italy "

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Statistics on Influencer marketing in Italy

Overview

5

Budgets and costs

4

Doing business

6

Market leaders

8

Consumer perspective

6

Further related statistics

14

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Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in Italy
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