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Objectives related to influencer marketing in Italy 2020

Published by Statista Research Department, Aug 26, 2021
During a 2020 survey of marketing professionals in Italy, 23.88 percent of respondents said the main objective behind their influencer marketing campaigns was to raise brand awareness. An increased engagement on social media channels was cited as a goal by 16.25 percent of respondents, while 16.09 percent mentioned building up brand reputation.

Objectives of companies related to influencer marketing in Italy in 2020

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Release date

October 2020

Region

Italy

Survey time period

as of October 2, 2020

Number of respondents

600 respondents

Special properties

among marketing professionals

Supplementary notes

Date of survey not provided by source. The date provided is the publishing date.

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