During a 2021 survey of marketing professionals in Italy, 78.3 percent of respondents said the main objective behind their influencer marketing campaigns was to raise brand awareness. The encouragement of purchases was cited as a goal by 63.9 percent of respondents, while 47 percent mentioned building up brand reputation.
Objectives of companies related to influencer marketing in Italy in 2021
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
14
- Mobile apps used by the influencers' audience in Italy in 2019, by category
- Influencer content formats during coronavirus (COVID-19) crisis in Italy 2020
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Influencer content during the coronavirus (COVID-19) crisis in Italy 2020
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Engagement rate with influencer Instagram posts in the UK H1 2018, by type
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Ranking of brands by engagement rate with Instagram influencer posts in the UK 2018
- Share of global marketers using influencers in 2019, by tier
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Brazil: Instagram influencers engagement rate 2021
- Share of Poles who received an SMS text from a public institution 2019
- Annual change in new paper manufacturing orders in Finland 2017-2018, by period
Further Content: You might find this interesting as well
Statistics
- Mobile apps used by the influencers' audience in Italy in 2019, by category
- Influencer content formats during coronavirus (COVID-19) crisis in Italy 2020
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Influencer content during the coronavirus (COVID-19) crisis in Italy 2020
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Engagement rate with influencer Instagram posts in the UK H1 2018, by type
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Ranking of brands by engagement rate with Instagram influencer posts in the UK 2018
- Share of global marketers using influencers in 2019, by tier
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Brazil: Instagram influencers engagement rate 2021
- Share of Poles who received an SMS text from a public institution 2019
- Annual change in new paper manufacturing orders in Finland 2017-2018, by period
ONIM. (December 10, 2021). Objectives of companies related to influencer marketing in Italy in 2021 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1258516/objectives-influencer-marketing-italy/
ONIM. "Objectives of companies related to influencer marketing in Italy in 2021." Chart. December 10, 2021. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1258516/objectives-influencer-marketing-italy/
ONIM. (2021). Objectives of companies related to influencer marketing in Italy in 2021. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1258516/objectives-influencer-marketing-italy/
ONIM. "Objectives of Companies Related to Influencer Marketing in Italy in 2021." Statista, Statista Inc., 10 Dec 2021, https://www.statista.com/statistics/1258516/objectives-influencer-marketing-italy/
ONIM, Objectives of companies related to influencer marketing in Italy in 2021 Statista, https://www.statista.com/statistics/1258516/objectives-influencer-marketing-italy/ (last visited January 28, 2023)
Objectives of companies related to influencer marketing in Italy in 2021 [Graph], ONIM, December 10, 2021. [Online]. Available: https://www.statista.com/statistics/1258516/objectives-influencer-marketing-italy/