Google dominated the web analytics industry in 2024, with three of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over 34 percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately 25 and 16 percent, respectively. When all three technologies were combined, Google maintained more than 70 percent of the total market share.
Market share of leading web analytics technologies worldwide in 2024
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Datanyze. (January 22, 2025). Market share of leading web analytics technologies worldwide in 2024 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/?__sso_cookie_checker=failed
Datanyze. "Market share of leading web analytics technologies worldwide in 2024." Chart. January 22, 2025. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/?__sso_cookie_checker=failed
Datanyze. (2025). Market share of leading web analytics technologies worldwide in 2024. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/?__sso_cookie_checker=failed
Datanyze. "Market Share of Leading Web Analytics Technologies Worldwide in 2024." Statista, Statista Inc., 22 Jan 2025, https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/?__sso_cookie_checker=failed
Datanyze, Market share of leading web analytics technologies worldwide in 2024 Statista, https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/?__sso_cookie_checker=failed (last visited January 24, 2025)
Market share of leading web analytics technologies worldwide in 2024 [Graph], Datanyze, January 22, 2025. [Online]. Available: https://www.statista.com/statistics/1258557/web-analytics-market-share-technology-worldwide/?__sso_cookie_checker=failed
