Cost of a sponsored blog post 2021

During a 2021 survey carried out among influencers from Canada, the United Kingdom, and the United States, it was found that a blogging influencer with a Domain Authority score of over 50 expected to receive a compensation of around 549 U.S. dollars per post on average. Influencers with a Trust Flow score of more than 20 required 330 U.S. dollars per post.

Expected remuneration for a blog post of an influencer in Canada, the United Kingdom, and the United States as of May 2021, by blog quality (in U.S. dollars)

Score	Domain Authority score	Trust Flow score
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Release date

August 2021

More information

Region

Canada, United Kingdom, United States

Survey time period

May 2021

Number of respondents

1,249 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: "How much cash do you expect to create a typical blog post 500-800 words?"
The source provides the following explanation regarding the quality scores:
- - "Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs),"
- "Trust Flow (TF) is a flow metric developed by Majestic which represents the quality of links (which can indicate trustworthiness) that point to URLs and websites."

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