Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowWillingness of consumers to cut down on read meat in Europe in 2019
In 2019, about 31 percent of Europeans agreed that they are willing to reduce their intake of red meat. Another 18.5 percent of respondents were undecided if they were actually willing to cut down on beef, lamb, and pork. The survey was carried out in eleven European countries.
