In a survey of internet users in Spain conducted in late 2020, 12.9 percent of respondents strongly agreed that they liked it better if out-of-home advertising was displayed on digital screens. At the same time, 13.2 percent of survey participants were of the opposite opinion.
Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020
Original question: "Me gusta más la publicidad fuera de casa (calle, centros comerciales,…) cuando la veo en pantallas digitales" / "I like advertising outside the home better (street, shopping centers, ...) when I see it on digital screens."
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AIMC (Spain). (March 10, 2021). Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020 [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain). "Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020." Chart. March 10, 2021. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain). (2021). Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020. Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain). "Share of Internet Users Who Prefer Out-of-home (Ooh) Advertising Displayed on Digital Screens in Spain as of December 2020." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain), Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020 Statista, https://www.statista.com/statistics/1258936/dooh-advertising-preference-spain/ (last visited January 21, 2022)
