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Preference of digitally OOH advertising according to internet users in Spain 2020

Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020

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Sources

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Release date

March 2021

Region

Spain

Survey time period

October 20 to December 13, 2020

Number of respondents

25,222 respondents

Age group

14 years and older

Special properties

among internet users who visit Spanish websites

Method of interview

Online survey

Supplementary notes

Original question: "Me gusta más la publicidad fuera de casa (calle, centros comerciales,…) cuando la veo en pantallas digitales" / "I like advertising outside the home better (street, shopping centers, ...) when I see it on digital screens."

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Statistics on " Advertising in Spain "

Statistics on Advertising in Spain

Overview

7

Traditional media

8

Digital media

6

Leading players

4

Consumer perception

7

Further related statistics

15
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