In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United Kingdom (UK) reached 6.94 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the pharmaceuticals sector, with CPC valued at 24 cents.
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in May 2023
(in U.S. dollars)
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Semrush. (May 31, 2023). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in May 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1259239/search-advertising-cpc-uk/?__sso_cookie_checker=failed
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in May 2023 (in U.S. dollars)." Chart. May 31, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1259239/search-advertising-cpc-uk/?__sso_cookie_checker=failed
Semrush. (2023). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in May 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1259239/search-advertising-cpc-uk/?__sso_cookie_checker=failed
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in The United Kingdom (Uk) in May 2023 (in U.S. Dollars)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1259239/search-advertising-cpc-uk/?__sso_cookie_checker=failed
Semrush, Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in May 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1259239/search-advertising-cpc-uk/?__sso_cookie_checker=failed (last visited January 20, 2025)
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in May 2023 (in U.S. dollars) [Graph], Semrush, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1259239/search-advertising-cpc-uk/?__sso_cookie_checker=failed