Indonesia: share of people using SvoD without subscriptions by age group 2021

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021, approximately 23 percent of Indonesian respondents between 25 and 34 years stated that they used SvoD services without subscriptions and accessed the account through other means. The same survey found that around 52 percent of respondents in Indonesia did not subscribe to any SvoD services.

Share of people who used subscription video on demand (SvoD) without subscriptions in Indonesia as of May 2021, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and older
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Release date

August 2021

More information

Region

Indonesia

Survey time period

May 13 to 30, 2021

Number of respondents

4,156 respondents

Age group

16 years and older

Special properties

based on respondents who did not subscribed to SvoD services; among 1,855 female and 2,301 male respondents

Supplementary notes

The survey question was: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc). If no, do you still use subscription video on demand or streaming service providers?"

Figures have been rounded.

Age group breakdowns:
16-24 years: 1,025 respondents
25-34 years: 1,300 respondents
35-44 years: 1,069 respondents
45-54 years: 578 respondents
55+ years: 184 respondents

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