Celebrity influencers with more than one million followers made an average of between 15,000 and 40,000 euros per post on TikTok in Italy as of July 2021. Nano-influencers on the same platform made between 50 and 250 euros per post. Instagram was the highest-paying channel for celebrities, with one post by them being paid between 15,000 and 60,000 euros. YouTube was the highest-paying channel for nano-influencers, with remuneration ranging from 500 to 1,000 euros per post.
Average remuneration per post of influencers in Italy as of July 2021, by platform
(in euros)
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Il Giorno. (July 6, 2021). Average remuneration per post of influencers in Italy as of July 2021, by platform (in euros) [Graph]. In Statista. Retrieved November 29, 2021, from https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Il Giorno. "Average remuneration per post of influencers in Italy as of July 2021, by platform (in euros)." Chart. July 6, 2021. Statista. Accessed November 29, 2021. https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Il Giorno. (2021). Average remuneration per post of influencers in Italy as of July 2021, by platform (in euros). Statista. Statista Inc.. Accessed: November 29, 2021. https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Il Giorno. "Average Remuneration per Post of Influencers in Italy as of July 2021, by Platform (in Euros)." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Il Giorno, Average remuneration per post of influencers in Italy as of July 2021, by platform (in euros) Statista, https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/ (last visited November 29, 2021)
