Celebrity influencers with more than one million followers made an average of between 30 and 80 thousand euros per post on YouTube in Italy as of July 2022. Nano-influencers on the same platform - with three to 10 thousand followers - made between 500 and 1,500 euros per post. In 2022, YouTube surpassed Instagram as the highest-paying channel for influencers in Italy.
Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros)
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
18
- Italy: share of marketers compensating influencers in the IM 2019
- Share of marketers asking for transparency according to the influencers 2019
- Italy: main reasons why influencers accept marketing projects 2019
- Main forms of payment for influencers in Italy 2019
- Italy: main parameters for selection of influencer in IM 2019
- Main contents released by influencers in Italy 2019, by frequency
- Average compensation for sponsored content in Italy 2019, by social network
- Preferred collaborations among influencers in Italy 2019
- Italy: main channels to look for influencers in marketing 2019
- Influencer marketing budget allocation in the U.S. 2019
- Adpick's online influencer number South Korea 2013-2018
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Share of working population in Romania who decide their work schedule 2019
- Preferred retailers for purchasing jewelry among consumers in the UK 2015
- Baby products sales value in Europe 2014-2015
- Spain: electrical installer insights in underlying subjects in 2018
Further Content: You might find this interesting as well
Statistics
- Italy: share of marketers compensating influencers in the IM 2019
- Share of marketers asking for transparency according to the influencers 2019
- Italy: main reasons why influencers accept marketing projects 2019
- Main forms of payment for influencers in Italy 2019
- Italy: main parameters for selection of influencer in IM 2019
- Main contents released by influencers in Italy 2019, by frequency
- Average compensation for sponsored content in Italy 2019, by social network
- Preferred collaborations among influencers in Italy 2019
- Italy: main channels to look for influencers in marketing 2019
- Influencer marketing budget allocation in the U.S. 2019
- Adpick's online influencer number South Korea 2013-2018
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Share of working population in Romania who decide their work schedule 2019
- Preferred retailers for purchasing jewelry among consumers in the UK 2015
- Baby products sales value in Europe 2014-2015
- Spain: electrical installer insights in underlying subjects in 2018
Various sources (Wired Italia). (July 19, 2022). Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Various sources (Wired Italia). "Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros)." Chart. July 19, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Various sources (Wired Italia). (2022). Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Various sources (Wired Italia). "Average Remuneration per Post of Influencers in Italy as of July 2022, by Platform (in Euros)." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/
Various sources (Wired Italia), Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros) Statista, https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/ (last visited February 05, 2023)
Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros) [Graph], Various sources (Wired Italia), July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1259829/pay-per-post-influencers-italy/