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Average pay per post of influencers in Italy 2022, by platform

Published by Statista Research Department, Jan 6, 2023
Celebrity influencers with more than one million followers made an average of between 30 and 80 thousand euros per post on YouTube in Italy as of July 2022. Nano-influencers on the same platform - with three to 10 thousand followers - made between 500 and 1,500 euros per post. In 2022, YouTube surpassed Instagram as the highest-paying channel for influencers in Italy.

Average remuneration per post of influencers in Italy as of July 2022, by platform (in euros)

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Sources

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Release date

July 2022

Region

Italy

Survey time period

as of July 19, 2022

Supplementary notes

Source assigns different amounts of followers to influencer tiers based on social media channel.

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