In the first seven months of 2021, business-to-business (B2B) programmatic advertising spending stood at 382 million U.S. dollars, more than doubling the investment made in the same time span a year earlier. The number of B2B advertisers increased from 24 thousand to 35 thousand in the same period.
Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars)
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Other statistics that may interest you Programmatic advertising in the United States
Overview
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- Premium Statistic Programmatic ad spending in the U.S. 2017-2027
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Digital ad spend in the U.S. 2023, by purchase method
- Premium Statistic U.S. programmatic ad spend 2023, by purchase method & industry
- Premium Statistic Change in programmatic ad budgets in the U.S. 2024
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Leading sell-side platforms on iOS in the U.S. & Canada 2023
Display & video
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- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Share of programmatic in display ad spend in the U.S. 2018-2024
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic Walled garden programmatic display advertising spending in the U.S. 2021-2025
- Premium Statistic Programmatic digital video ad views growth in the U.S. 2021-2022
- Premium Statistic Programmatic digital video ad views in the U.S. 2022-2023, by device
- Premium Statistic Premium digital video ad views in the U.S. 2021-2023, by transaction type
Connected TV
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- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic Leading CTV advertising challenges in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
Digital out-of-home
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- Premium Statistic Share of U.S. marketers including or intending to add prDOOH to media plans 2023
- Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2023
- Premium Statistic Share of programmatic OOH spending in the U.S. H2 2023, by transaction category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H2 2023, by advertiser category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H2 2023, by asset category
- Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2023
- Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2023
- Premium Statistic Distribution of prDOOH campaigns in the U.S. 2023, by target market
Marketer insights
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- Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023
- Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
- Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
- Premium Statistic Types of 3rd party data used in digital ad campaigns in North America 2022
- Premium Statistic Factors influencing the choice of 3rd-party data provider in North America 2022
- Premium Statistic Challenges advertisers faced when reaching target audiences in the U.S. 2022
- Premium Statistic Change in contextual data use among U.S. marketers 2023
- Premium Statistic Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Further related statistics
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- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Advertisers: barriers to programmatic advertising adoption in Europe 2016
- CRM system usage by B2B marketers in the Netherlands 2018
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic digital display ad spend in China 2014-2021
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital display ad spend growth in China 2014-2021
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- Leading B2B CRM systems in the Netherlands 2016-2018
- B2B tech digital ad spend in the U.S. 2018-2023
- Leading marketing tools used by U.S. marketers 2021
- B2B marketing mobile website adoption in the U.S. 2014-2017
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Statistics
- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Advertisers: barriers to programmatic advertising adoption in Europe 2016
- CRM system usage by B2B marketers in the Netherlands 2018
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic digital display ad spend in China 2014-2021
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital display ad spend growth in China 2014-2021
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- Leading B2B CRM systems in the Netherlands 2016-2018
- B2B tech digital ad spend in the U.S. 2018-2023
- Leading marketing tools used by U.S. marketers 2021
- B2B marketing mobile website adoption in the U.S. 2014-2017
MediaRadar. (August 25, 2021). Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar. "Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars)." Chart. August 25, 2021. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar. (2021). Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar. "Business-to-business (B2b) Programmatic Advertising Spending in The United States between January and July 2020 and 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/
MediaRadar, Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/ (last visited April 24, 2024)
Business-to-business (B2B) programmatic advertising spending in the United States between January and July 2020 and 2021 (in million U.S. dollars) [Graph], MediaRadar, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1259847/b2b-programmatic-ad-spend-usa/