Number of incidents with FMCG influencers worldwide 2020, by country

Published by Valentina Dencheva, Jan 6, 2023
During a 2020 survey carried out among FMCG marketers, 38 percent of respondents from Spain stated that they had had multiple negative incidents with influencers they worked with, the highest share among the reporting countries. The share was the lowest among respondents from the United Kingdom.

Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020

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Sources

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Release date

November 2020

Region

Worldwide

Survey time period

June 2020

Number of respondents

917 respondents

Special properties

among marketing professionals working for FMCG brands

Supplementary notes

Figures have been rounded.
Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Influencer marketing worldwide "

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Statistics on Influencer marketing worldwide

Overview

8

TikTok

8

Instagram

8

YouTube

8

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