According to a survey among marketing professionals conducted in September 2023, more than a half of them, or 51 percent, defined the return on investment (ROI) for artificial intelligence in their industry in terms of efficiency. Another half of the same respondents saw it in terms of improved customer relations.
Leading ways in which marketers worldwide defined return on investment (ROI) in artificial intelligence (AI) as of September 2023
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MarketingCharts. (April 12, 2024). Leading ways in which marketers worldwide defined return on investment (ROI) in artificial intelligence (AI) as of September 2023 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1260007/top-definitions-of-roi-in-ai-marketing/?__sso_cookie_checker=failed
MarketingCharts. "Leading ways in which marketers worldwide defined return on investment (ROI) in artificial intelligence (AI) as of September 2023." Chart. April 12, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1260007/top-definitions-of-roi-in-ai-marketing/?__sso_cookie_checker=failed
MarketingCharts. (2024). Leading ways in which marketers worldwide defined return on investment (ROI) in artificial intelligence (AI) as of September 2023. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1260007/top-definitions-of-roi-in-ai-marketing/?__sso_cookie_checker=failed
MarketingCharts. "Leading Ways in Which Marketers Worldwide Defined Return on Investment (Roi) in Artificial Intelligence (Ai) as of September 2023." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1260007/top-definitions-of-roi-in-ai-marketing/?__sso_cookie_checker=failed
MarketingCharts, Leading ways in which marketers worldwide defined return on investment (ROI) in artificial intelligence (AI) as of September 2023 Statista, https://www.statista.com/statistics/1260007/top-definitions-of-roi-in-ai-marketing/?__sso_cookie_checker=failed (last visited March 17, 2025)
Leading ways in which marketers worldwide defined return on investment (ROI) in artificial intelligence (AI) as of September 2023 [Graph], MarketingCharts, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1260007/top-definitions-of-roi-in-ai-marketing/?__sso_cookie_checker=failed
