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Reasons why Italians follow influencers 2021

Published by Statista Research Department, Sep 3, 2021
During a 2021 survey carried out among Italian consumers who follow at least one macro-influencer on social media, 54 percent of respondents said they followed an influencer because of the advice given by the account. An influencer's expertise on a specific topic was cited by 51 percent of respondents, while 19 percent said they viewed an influencer as a reference model.

Reasons why Italian consumers followed influencers as of February 2021

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Sources

Release date

May 2021

Region

Italy

Survey time period

as of February 2021

Number of respondents

1,500 respondents

Age group

18-54

Special properties

among respondents who follow at least one macro-influencer or editorial brand on social media

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