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SVOD subscription rate in China 2021

Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021

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Source

In cooperation with
Rakuten Insight
Release date

August 2021

Region

China

Survey time period

13 to 30 May, 2021

Number of respondents

2,900 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)

The question was asked among 1,680 female and 1,220 male respondents.

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