Video-on-demand subscription rate in China almost doubled in the past three years. According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 86 percent of respondents had subscribed to VOD services, versus 48 percent in the same survey conducted in 2021. The survey also discovered that Tencent Video (WeTV)'s popularity had outstripped iQIYI among the respondents.
September 2024
China
13 to 30 June, 2024
4,226 respondents
16 years and older
Online survey
Original survey question:
Do you subscribe to any video-on-demand or video streaming service providers? (e.g. iQIYi, Youku, Tencent Video, etc)
The question was asked among 2,457 female and 1,7,69 male respondents.
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Basic Account
Starter Account
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Professional Account
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Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
