Main reasons to unsubscribe to SVOD services in China 2021, by gender

Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender

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Release date

August 2021

Region

China

Survey time period

13 to 30 May, 2021

Number of respondents

482 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
If you are intended to cancel your subscription to SVOD services, why are you planning to do so? (choose all that apply)

The question was asked among 267 female and 215 male respondents.

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