Indonesia: reasons for unsubscribing from SvoD services by age group 2021

According to a survey on intention to unsubscribe from subscription video on demand (SvoD) services in the next three months conducted by Rakuten Insight in May 2021, approximately 47 percent of Indonesian respondents between 25 and 34 years stated that they intended to do so because the subscription prices were getting more expensive. The same survey found that around 23 percent of Indonesian respondents intended to unsubscribe from SvoD services in the next three months.

Reasons for unsubscribing from subscription video on demand (SvoD) services in the next three months in Indonesia as of May 2021, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and older
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

August 2021

More information

Region

Indonesia

Survey time period

May 13 to 30, 2021

Number of respondents

1,042 respondents

Age group

16 years and older

Special properties

based on respondents who intended to unsubscribe from SvoD services

Supplementary notes

The survey question was: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"

Figures have been rounded.

Age group breakdowns:
16-24 years: 334 respondents
25-34 years: 425 respondents
35-44 years: 210 respondents
45-54 years: 59 respondents
55+ years: 14 respondents

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