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Demand for SVOD platforms in the U.S. 2022

Published by
Julia Stoll,
Nov 28, 2022
Data from the second quarter of 2022 showed that the subscription video-on-demand (SVOD) platforms Netflix and Hulu accounted for the highest demand shares for TV shows among all SVOD catalogs in the U.S., at over 19 percent. HBO Max followed, with a demand share of 11.5 percent.

Distribution of demand for catalogs of selected subscription video-on-demand (SVOD) platforms in the United States in 2nd quarter 2022

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Release date

August 2022

Region

United States

Survey time period

Q2 2022

Special properties

incl. both licensed and original TV series

Supplementary notes

Demand expressions measure demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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Statistics on " Subscription video-on-demand market in the United States "

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Statistics on Subscription video-on-demand market in the United States

Overview

7

Content

6

Platforms

8

Subscribers

5

User behavior

8

Forecasts

4

Further related statistics

5

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Statistics

Topics

Subscription video-on-demand in the United StatesAmazon Prime VideoNetflixHuluHBO
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